Lasn has produced a number of TV documentaries and commercials, including a 30-second ad about the disappearing old-growth forests of the Pacific Northwest.

In his first book Culture Jam, Lasn lists facts about big business and describes what he calls the "meme war"; a war of subconscious writing of brand names to control the mass media. The book contains images of modern society and an insight into Western culture's origins. His second book, Design Anarchy, calls on graphic designers, illustrators and other creative professionals to turn from working in service to corporate and political pollution of both the planet and "the mental environment," and instead embrace a radical new aesthetic devoted to social and environmental responsibility.

Lasn believes that humans struggle with activism because they have failed to identify the key issues. He sees corporate rights and power as deeply problematic and a pressing issue. He has attempted to examine what he sees as the greater structural problems at hand, and declared a need to “recode the corporation.”